Awareness
They found you.
Your marketing generated attention.
Free 73-Point Digital Funnel Assessment
Your website may look good.But is it actually built to turn visitors into leads?
Your website is only one part of your customer journey. Discover where prospects may be getting lost between awareness, interest and conversion with a comprehensive 73-Point Digital Funnel Assessment.
In just one assessment, discover what may be helping—or hurting—your ability to turn website traffic into opportunities.
No obligation • Personalized assessment • Private results
Digital Funnel Score
Example Report76/ 100
Good — Opportunities Found
Strong discovery signals, weaker follow-through at the point of action.
- Awareness82
- Interest74
- Conversion63
- Trust71
- Lead Capture58
Example figures shown for illustration. Your own scores are generated from your website.
Traffic isn't enough.What happens after someone arrives?
Businesses invest in websites, social media, Google visibility, videos, advertising and content. But getting attention is only the beginning.
A visitor can find your business and still disappear without calling, scheduling, submitting a form or buying.
Interest
They looked around.
Your website had an opportunity to educate and build trust.
Conversion
Did they take action?
The final question is whether the journey made the next step obvious.
The gap between those three stages is your funnel.
The customer journey
Every business has a funnel — whether it was designed or not.
Social
Video
Content
Google
SEO
Paid Ads
Podcasts
Email
Visitors & cold audiences
People who don't know you yet
Top of Funnel
TOF
Awareness
“I see you.”
Can the right people discover you?
- Google Business Profile
- Search / SEO
- Social Media
- Videos
- Blogs
- Educational Content
- Advertising
Middle of Funnel
MOF
Interest & Consideration
“Tell me more.”
Do they understand why they should keep listening?
- Website Messaging
- Educational Content
- Benefits
- Case Studies
- Reviews
- Testimonials
- Lead Magnets
- Email Capture
Bottom of Funnel
BOF
Conversion
“I'm ready. Let's do this.”
Is the next step simple and compelling?
- Call
- Schedule
- Request Quote
- Submit Form
- Start Assessment
- Purchase
- Visit Location
Customers
Sales, repeat customers & referrals
LeadProspectCustomer
A funnel is only as strong as the journey between its stages.
Awareness without conversion can become wasted traffic. Interest without follow-up can become lost opportunities. And a strong offer buried behind a confusing website can go unnoticed.
The most expensive website problems aren't always the ones you can see.
Unclear Message
Can a first-time visitor quickly understand what you do, who you help and why it matters?
Weak Call-To-Action
Is the visitor clearly told what to do next?
Missing Trust
Do reviews, testimonials, credentials and proof reduce uncertainty?
Lead-Capture Gaps
What happens to visitors who are interested but aren't ready to buy today?
Funnel Disconnect
Does your awareness marketing naturally lead visitors toward consideration and conversion?
Follow-Up Gap
After someone raises their hand, is there a system designed to continue the conversation?
One weak link can affect the entire customer journey.
Stop guessing.Let's put your digital funnel to the test.
The 73-Point Digital Funnel Assessment examines the critical elements that influence how effectively your digital presence moves a visitor from discovery to action.
Sample Report
Your Digital Funnel Health
Overall Funnel Score76/100
- Awareness83/100
- Messaging81/100
- Interest & Education78/100
- Trust & Credibility72/100
- Lead Capture64/100
- Conversion69/100
- Follow-Up Readiness61/100
- SEO / Search Visibility75/100
- Mobile / User Experience84/100
Sample report shown for illustration only. These are not actual results and do not represent any specific business.
Not just a score.A roadmap.
Your Overall Score
See the health of your digital funnel at a glance.
TOF / MOF / BOF Breakdown
Understand where prospects enter, engage and potentially drop out.
73-Point Check
Evaluate critical components across your digital customer journey.
Top Priority Issues
Identify which areas deserve attention first.
What's Working
Understand strengths worth keeping and expanding.
What May Be Costing Opportunities
Find friction points that could prevent visitors from taking action.
Recommended Next Steps
Receive prioritized recommendations explaining what to address and why.
You can't improve what you haven't identified.
Without an assessment
- Traffic
- Website
- Confusion
- Visitor Leaves
- Unknown Problem
With funnel clarity
- Awareness
- Clear Message
- Interest
- Trust
- CTA
- Lead
- Follow-Up
Is your website working as hard as you are?
This assessment is designed for:
- Local businesses
- Professional service businesses
- Consultants
- Contractors
- Automotive businesses
- Financial service businesses
- Healthcare / wellness businesses
- Entrepreneurs
- Companies generating leads online
Your next customer may already be visiting your website.
The question is whether your funnel is giving them enough reason—and a clear enough path—to take the next step.
Find out how your funnel scores.
No obligation. Your assessment is designed to help identify opportunities for improvement—not guarantee specific marketing or financial results.
Your free assessment also includes
Special Report No. 1
Which Funnel Does Your Business Need?
A practical guide to choosing the right customer journey for your goals.
Included Free
Special Report No. 2
73-Point Double Your Sales Checklist
A focused checklist for finding gaps and strengthening every stage of your funnel.
Included Free
Your personalized report will be available through your private report dashboard.